A good beginning is half the battle, for the children's park investors, all hope that the opening can be full of popularity. This needs to be vigorously advertised before opening, improve the flow of people and visibility. What are the ways of publicity and promotion before the opening of indoor playground? how to do to quickly improve the popularity of a new park? Come and find out now.
How to promote the opening of a new park to attract more people?
1.Identify your target audience
(1) The residents and shops adjacent to the store and the population radiated by them. A good relationship with neighbors can not only increase the potential customers and allied merchants of the store, but also provide convenience for various activities in the future.
(2) The residential districts in the business district
(3) The flow of people in the radiation range of the business circle
(4) People around the store
(5) Interpersonal relationships owned by employees of Children's paradise stores
What are the characteristics of these target groups and how to attract potential customers from these groups? According to the results of research and analysis, make a theme activity plan and publicity method in line with the park.
2.The content of opening publicity should be concise and attractive
Generally speaking, the role of pre-opening publicity is to preheat, increase popularity at the same time to improve brand awareness, for the opening day of the event. The promotional content mainly includes the following information:
1. Opening information: time, place, theme, reservation number
2. preferential activities
3. Indoor playgrounds related information
4. opening lucky draw participation method and gift distribution information, etc
3、What are the ways of opening publicity and promotion
(1) Posters and related forms of publicity
The opening of children's park, the advertising around the store must be first hit out, through the customization of posters, billboards, roller, banners, slogans, store LED display, etc., the children's park is about to open information publicity, in order to achieve word-of-mouth and the establishment of users.
If we can get some outdoor advertising space provided by the shopping mall, we must spray large amounts of advertising, so that the effect will be better. Banisters, stairs, glass, and balustrades can also be used as advertising positions, as well as community bulletin boards.
(2) Community entry publicity
A. According to the personnel of the park, publicity can be conducted in groups.
B. Divide the area within five kilometers around the park site and publicize it in groups.
The purpose of publicity is to continuously seek and track potential customers, understand their needs and eventually become our customers through one-to-one publicity with customers within the first two weeks of opening.
(3) Distribute leaflets and balloons
You can do it two to three days in advance, in the vicinity of the business district, every intersection downtown, near schools and kindergartens or along the street. You can also wear costumes and props of cartoon images to quickly attract the attention of children. You can also give balloons printed with the park's LOGO, opening time and location as gifts to children.
(4) Social media likes free play
Social media praise publicity, by forwarding the opening of the children's park information to the circle of friends, collect a certain number of likes can be free on the opening day to experience or receive a free exquisite gift. This can not only increase the dissemination of information, but also explore more potential customers.
(5) Mobile advertising
Mobile advertising, which has become popular in recent years, involves placing your promotional content on taxis and various types of cars and paying for time periods on a monthly or quarterly basis. Reach the city - wide publicity, but the cost is high, can only be a small range of investment.
(6) New media publicity
For the newly opened children's paradise, new media publicity is one of the effective publicity methods with low investment and fast transmission. You park information can be promoted and spread through Facebook public account, Instagram, tiktok video, Youtube, mini program, APPs and other platforms.
By giving coupons, small gifts and other ways, potential consumers can get information through Facebook, Instagram, Wechat and other apps, so as to bring substantial advantages to the brand during the opening period and even long-term operation.
(7) Joint publicity
For many early investors, their own customer group is relatively small, but it is very important to learn to leverage the power, can use the surrounding industry projects for cooperation and publicity, advertising exchange and so on.
For example, kindergartens, children stores, toy stores, children's clothing stores, etc. have relatively fixed customer groups. It is a new form of win-win cooperation to help these stores reward old customers and attract new customers by distributing experience vouchers. It can not only meet the requirements of parents for leisure and entertainment, but also give children a relaxed and free play space, mutually beneficial and win-win.
(8) Cooperate with group buying websites for publicity
Group purchase is a very popular consumption mode, can bring some customers for children's amusement park, but also an important standard of consumer choice.
The newly opened children's park can enter the group buying platforms, and offer special discounts to attract more parents.
(9) Let friends and relatives drive publicity
Children's park opening early to do publicity, to use all available force, wide open customers.
Early opening, your relatives and friends must also mobilize to open publicity, you tell 100 people, everyone will tell more people, one by one, ten by one, there will be countless people in a short time to know your children's park opened.
(10) Network publicity and promotion
Send opening publicity information to well-known local portals, community websites, parent-child parenting websites, forums, post bars, etc.
Opening day event publicity
People like to join in the fun, do publicity should be fanfare, let the nearby people know, let passing people stop. The opening day should better ask your relatives and friends to help, the growth of popularity, just like the opening of the noisy. The opening day promotional activities mainly include:
1. Free experience: For example, invite some large and medium-sized kindergarten children or primary school children to visit the children's park for free. Let children have a short-term free experience of the project. On the one hand, children can have an interest in the project and fall in love with the project, so that they can actively express their consumption intention to parents and promote consumption again.
2. Free trial (there should be limited rules, the first child before the opening day can be free trial, and register the child's name and contact information)
3. Card discount: Customers who apply for a card in the park can enjoy price discount or exquisite gifts on the opening day. For example: charge as much as you want (charge 600 as you want 600).
4. Gift-giving activities: On the opening day, as long as the children enter the park to play, they can get a small gift, and can also reward the first few children to play.
5. Lucky draw: The day card holders can participate in the lucky draw, the winning rate is 100%. The prize setting should be attractive, mainly based on the children's preference.
6. On-site interaction: Employees wear cartoon doll clothes and interact with children on site through lottery or small games.
In short, there are various ways of publicity. When we invest in children's paradise, we should apply the right medicine according to our actual situation. Publicity must be fast, accurate and precise, and only effective publicity can create more wealth for our children's paradise.
Precautions for opening publicity
1. propaganda to grasp the good time
We must grasp the timing of publicity for the new children's park, which is generally about half a month before the children's park is ready to open.
2. The content of the publicity should be true
The promise must be flexible, let the promotional information can be fulfilled.
3. Reserve and register customer information
Customer number registration, convenient future discount activities or parent-child games can be notified in place.
